The National Football League and EA Sports Transform the 2021 Pro Bowl Presented by Verizon

via NFL

via NFL

2021 NFL Pro Bowl Goes Virtual in EA SPORTS Madden NFL 21

Pro Bowl Fan Vote, presented by Verizon, Begins Today 

Pro Bowl-Themed Show Celebrating Players to Air on ESPN and ABC

NEW YORK, New York- November 17, 2020 - Today, the National Football League (NFL) and Electronic Arts (NASDAQ: EA) announced plans to transform the 2021 NFL Pro Bowl presented by Verizon by going virtual in Madden NFL 21. The opening of the Pro Bowl Fan Vote presented by Verizon also kicks-off today, along with the unveiling of early details of an all-new virtual Pro Bowl experience within Madden NFL 21. After the announcement that the Pro Bowl game will not be played in Allegiant Stadium in 2021, the NFL will incorporate several additional elements which will ultimately comprise this new virtual Pro Bowl experience. 

EA SPORTS and the NFL will create a week-long series of matchups featuring celebrities, NFL Legends, current players, and streamers playing as the official Pro Bowl rosters in Madden NFL 21. These matchups will culminate in an action-packed virtual Pro Bowl game played with 2021 Pro Bowl players facing off within Madden NFL 21. These virtual games will be available for fans to watch across a variety of platforms. Additionally, for players of Madden NFL 21, EA SPORTS will be dropping new Pro Bowl content in-game so that players worldwide can play out the AFC vs. NFC matchup themselves.

"Even amidst unparalleled change across the sports industry, we are excited to transition many of the signature components of the Pro Bowl-which will go virtual in Madden NFL 21- into a new innovative experience for our players and fans. We remain committed to using our Pro Bowl platform to empower fans to virtually celebrate the best players in the game," said Peter O'Reilly, NFL EVP of Club Business and Events. "Our partners at EA SPORTS and Verizon are uniquely positioned to help the NFL make the transformation of this high-profile event from live to virtual possible, and we look forward to working closely with them to deliver this unprecedented experience to fans."

"We are transforming the Pro Bowl for fans everywhere and bringing another amazing NFL experience to life in the way only Madden NFL can," said Chris Bruzzo, Electronic Arts EVP of Marketing, Commercial & Positive Play. "We're excited to work closely with the NFL, our long-time partner, to move the Pro Bowl to the virtual fields of Madden NFL and be part of the first high-profile sporting event to go virtual. Our community is hungry for more interactive experiences, so we are always working to create more opportunities to bring them closer to the sports they love."

Starting today, fans can show their support for their favorite players by voting for them to be named to the 2021 Pro Bowl presented by Verizon roster. Additionally, the NFL will leverage social media platforms to showcase its players' incredible athletic accomplishments and competitive nature, while also highlighting their unique personalities off the gridiron.

Fans have the opportunity to vote for the Pro Bowl presented by Verizon roster as often as they'd like starting today until Thursday, December 17 across a variety of platforms, including:

  • On NFL.com/ProBowlVote.

  • Through Madden NFL 21 Mobile and Madden NFL 21 on consoles. Plus, Madden NFL players will see Pro Bowl voting content and announcements in-game throughout the duration of the voting period, with more ways Madden NFL fans can play an active role in virtual in-game roster additions to come.

  • Directly on Twitter during the final two weeks of voting (December 1 - December 17). Fans can vote directly on Twitter by tweeting the first and last name of the player, tagging the player's official Twitter handle or creating a hashtag including the player's first and last name. All three of these methods must include the hashtag: #ProBowlVote.

NFL players and coaches will cast their votes on Friday, December 18. Player selections will be determined by the consensus votes of fans, players and coaches, with each group's vote counting as one-third toward determining the All-Star players who will be selected to this year's Virtual Pro Bowl. The NFL is the only sports league that combines voting by fans, coaches and players to determine its Pro Bowl teams. 

The NFL, ESPN and ABC will continue working together on Pro Bowl, creating engaging content from the start of the Pro Bowl vote all the way through the traditional Pro Bowl week and gameday. The week-long series of virtual events celebrating the Pro Bowl will be featured in a special program, which will air on ESPN and ABC. More detail to be announced at a later date.

The following is a breakdown of positions and the corresponding numbers of players who will be selected (88 total) for the 2021 Pro Bowl presented by Verizon:

Screen Shot 2020-11-18 at 3.49.29 PM.png

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About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.

In the fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden and the NFL are property of their respective owners and used with permission.

Press Contacts

NFL:

Samantha Roth

VP, Communications

212-450-2768

Samantha.roth@nfl.com 

 

Electronic Arts:

Will Alexander

PR Manager

614-477-9728

walexander@ea.com


About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, Apex Legends, The Sims, Need for Speed, Titanfall and Plants vs. Zombies are trademarks of Electronic Arts Inc. Madden and the NFL are property of their respective owners and used with permission.

Press Contacts

NFL:

Samantha Roth

VP, Communications

212-450-2768

Samantha.roth@nfl.com 

 

Electronic Arts:

Will Alexander

PR Manager

614-477-9728

walexander@ea.com


The Weeknd to Headline Pepsi Super Bowl LV Halftime Show Sunday, February 7, 2021, on CBS

Image via NFL

Image via NFL

New York, NY (November 12, 2020) – Pepsi, the NFL and Roc Nation announced The Weeknd, one of today's most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.  

Image via NFL

Image via NFL

In less than a decade, The Weeknd has amassed a global fanbase, become a multi-award winning artist, and recently, was named one of the most influential people of 2020 by Time Magazine. Regarded for his creative vision, The Weeknd is known for his genre-bending music and redefining storytelling, both sonically and visually. 

Marking the second year of this collaboration, Pepsi, the NFL and Roc Nation are excited to bring The Weeknd to the world's biggest stage for what is sure to be a transcendent performance.

The Pepsi Super Bowl LV Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serving as director. Roc Nation is also serving as the strategic entertainment advisors of the live performance.

"We all grow up watching the world's biggest acts playing the Super Bowl and one can only dream of being in that position. I'm humbled, honored and ecstatic to be the center of that infamous stage this year," The Weeknd said. 

"The Weeknd has introduced a sound all his own. His soulful uniqueness has defined a new generation of greatness in music and artistry," said Shawn JAY-Z Carter. "This is an extraordinary moment in time and the Pepsi Super Bowl LV Halftime Show is going to be an extraordinary experience with an extraordinary performer."

"We are thrilled to have The Weeknd join us in Tampa Bay on the Pepsi Halftime Stage," said Brian Rolapp, NFL Chief Media and Business Officer, "Halftime Show performances have a history of excellence and creativity and we look forward to seeing what he will bring to Super Bowl LV. " 

About The Weeknd: Filtering R&B and pop through an ambitious widescreen lens, The Weeknd took over popular music and culture on his own terms. The multi-platinum three-time GRAMMY Award winner is one of the most listened to artists in the world on Spotify (over 51 billion streams) and is a top 10 artist of all time for RIAA singles. His 2020 album After Hours is the #1 most streamed R&B album of all time (followed by his 2016 album Starboy at #2), and his 80's nostalgic track "Blinding Lights" went 5X RIAA-certified platinum and broke the record for Billboard's longest-running #1 on its US radio chart at 46 weeks and counting. Alongside his gilded musical career, he's graced the covers of TIME, Forbes, Variety, Rolling Stone, Esquire, Harper's Bazaar, and GQ along with the late night stages with heralded performances on SNL, Jimmy Kimmel, Stephen Colbert and the VMA's where he accepted the awards for Video of the Year and Best R&B. In recent times he has made acting appearances in TV and film with 2019's film Uncut Gems as well as starring in and co-writing an episode of the hit show American Dad.  

He generously shares, with over $2M in donations made in 2020 to various charities. The continuous record breaking of charts, sales and streams, headlining the biggest festivals and stadiums in the world, and his ever mysterious public persona combined solidifies The Weeknd as one of the most compelling and significant artists of the 21st century.

About the Pepsi Super Bowl LV Halftime Show:

The Pepsi Super Bowl Halftime Show is the most-watched musical performance of the year, with more than 104 million viewers tuning in to last year's show.  Super Bowl LV marks Pepsi's tenth year as title sponsor of the Super Bowl Halftime Show and 19th year as an NFL partner. Past halftime performances include Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna, and more.

Viewers can expect unprecedented access to the making of pop culture's biggest event and should stay tuned for more details. For ongoing updates on the Pepsi Super Bowl LV Halftime Show, follow @Pepsi on Instagram and Twitter.

For more information about Super Bowl LV, visit SuperBowl.com.

Link to Key Visual asset: https://we.tl/t-FN96svhdBM 

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Contacts:
Jana Fleishman, janaf@rocnation.com
Ron Berkowitz, Ron@berkcommunications.com  (for Roc Nation)
Traci Otey Blunt, Traci.Blunt@nfl.com
Alix Ekstrom, alexandra.ekstrom@pepsico.com ​

2020 NFL Schedule Release Graphics

Image via CBS Sports

Image via CBS Sports

The NFL released the schedule of all 32 teams tonight in a three-hour program on the NFL Network, featuring appearances from Chiefs head coach Andy Reid, NFL Hall of Famer Deion Sanders, and 49ers head coach Kyle Shanahan among others.

In true sports marketing fashion, SMP wanted to bring you something a little different from our perspective. There are so many talented individuals who sit on the marketing and graphics departments for each NFL team, and this year, they did not disappoint with the schedule release graphics.

Below you will find a link to our 2020 NFL Schedule Graphics board on Pinterest where you can download your favorite teams’ schedule and save it as your wallpaper, lock screen, or post it on your Instagram Stories or Snapchat.

2020 NFL Schedule Graphics > https://pin.it/52qzCi4

NFL Network's Exclusive Coverage of Reese's Senior Bowl, East-West Shrine Bowl and NFLPA Collegiate Bowl

 
Via NFL

Via NFL

 

Saturday, January 18 EXCLUSIVELY on NFL Network –

East-West Shrine Bowl at 3:00 PM ET

NFLPA Collegiate Bowl at 7:00 PM ET

 

Exclusive Live Coverage of the Reese's Senior Bowl Saturday, January 25 at 2:30 PM ET on NFL Network​

Senior Bowl Practice Recap Shows Tuesday, January 21 – Thursday, January 23 at 8:00 PM ET

Via NFL Communications

Via NFL Communications

NFL Network provides exclusive live coverage of three collegiate all-star games during the month of January, beginning Saturday, January 18 with the East-West Shrine Bowl at 3:00 PM ET and the NFLPA Collegiate Bowl at 7:00 PM ET, and concluding Saturday, January 25 with the Reese's Senior Bowl at 2:30 PM ET.

For the East-West Shrine Bowl from Tropicana Field, play-by-play announcer Andrew Siciliano is joined in the booth by analysts Daniel Jeremiah and Charles Davis, while Kimberly Jones provides reports from the sidelines.

For the NFLPA Collegiate Bowl from the Rose Bowl Stadium, play-by-play announcer Rhett Lewis is joined in the booth by analysts Bucky Brooks and Marc Ross, while Omar Ruiz provides reports from the sidelines. This marks the first of a multi-year agreement between NFL Network and the NFLPA to exclusively broadcast the annual NFLPA Collegiate Bowl on the network.

For the Reese's Senior Bowl from Ladd-Peebles Stadium, Siciliano is joined in the booth by Jeremiah and Davis, while Brooks provides analysis from the field and Tom Pelissero provides reports from the sidelines.

In addition to airing on NFL Network, all three games can be streamed live through the NFL and NFL Network apps on smartphones, tablets, PCs and connected TV devices. Access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/watch.

Live editions of NFL Total Access air on Saturday, January 18 at 6:00 PM ET and 10:00 PM ET, and on Saturday, January 25 at 2:00 PM ET and 5:30 PM ET on NFL Network.

Last week, the NFL announced several initiatives in partnership with the 2020 East-West Shrine Bowl. The strengthened enhancements are designed to continue growing the game through the development of personnel and increasing engagement with players through all levels of their athletic life cycle. To learn more about the East-West Shrine Bowl, visit https://www.shrinegame.com/.

For the third year, NFL Legends will serve as captains for the Senior Bowl and provide mentorship throughout the week to participating players. To learn more about the Senior Bowl, visit https://www.seniorbowl.com/.

For complete information on the NFLPA Collegiate Bowl, visit http://collegiate.nflpa.com/

Leading up to the Reese's Senior Bowl, one-hour 2020 Senior Bowl Practice recap shows air Tuesday, January 21 – Thursday, January 23 at 8:00 PM ET on NFL Network, with Siciliano, Jeremiah, Davis, Brooks, Pelissero, Ross, Ian Rapoport, and Mike Garafolo. Additionally, NFL Now provides live updates from Senior Bowl practices Tuesday-Thursday at 1:00 PM ET, and the Move the Sticks Podcast will be on-location throughout Senior Bowl week providing interviews with players and NFL decision-makers.

NFL.com provides complete news reports and analysis throughout the lead up to the 2020 NFL Draft at NFL.com/Draft and on Twitter (@NFLDraft).

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ABOUT NFL MEDIA

NFL Media is comprised of NFL Network, NFL Films, NFL.com, the NFL app, and NFL RedZone.

Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. Launched in 2003, NFL Network gives fans unprecedented year-round inside access to all NFL events, including the Super Bowl, Playoffs, regular season, preseason, Pro Bowl, Pro Football Hall of Fame induction weekend, NFL Draft, NFL Scouting Combine, Senior Bowl, league meetings, minicamps and training camps.

For fans on the go, all NFL Network programming can be streamed live through the NFL and NFL Network apps on smartphones, tablets, PCs and connected TV devices (Amazon Fire TV, Android TV, Apple TV, PlayStation 4, Roku and Xbox One). Access is available for NFL Network subscribers of participating TV providers. For more information, go to NFL.com/nflnetwork. For NFL Network audio programming, download the TuneIn app.

2019 NFL Playoff Preview

 
Image via NFL

Image via NFL

 

2019 NFL PLAYOFFS GET UNDERWAY

Orlando, FL – The NFL playoffs begin on Saturday and Sunday, January 4-5, with Wild Card Weekend. On Saturday, the Buffalo Bills play at the Houston Texans (ESPN/ABC, 4:35 PM ET) and the Tennessee Titans visit the New England Patriots (CBS, 8:15 PM ET). Wild Card Weekend continues Sunday with the Minnesota Vikings at the New Orleans Saints (FOX, 1:05 PM ET) and the Seattle Seahawks traveling to face the Philadelphia Eagles (NBC, 4:40 PM ET).

The following week (January 11-12), the Baltimore Ravens (Saturday, CBS, 8:15 PM ET) and Kansas City Chiefs (Sunday, CBS, 3:05 PM ET) in the AFC and the Green Bay Packers (Sunday, FOX, 6:40 PM ET) and San Francisco 49ers (Saturday, NBC, 4:35 PM ET) in the NFC host the Divisional Playoffs. The Ravens and 49ers own home-field advantage for the Conference Championship Games (January 19) if they win their Divisional contests. 

The 2020 Pro Bowl (ESPN, with simulcast on ABC, 3:00 PM ET) will be played on Sunday, January 26, at Camping World Stadium in Orlando, Florida, and Super Bowl LIV will take place on Sunday, February 2 (FOX, 6:30 PM ET), at Hard Rock Stadium in Miami, Florida.

TURNAROUND TEAMS & CONSISTENT WINNERS HIGHLIGHT PLAYOFF FIELD

Six playoff teams – the BALTIMORE RAVENS (14-2), GREEN BAY PACKERS (13-3), KANSAS CITY CHIEFS (12-4), NEW ORLEANS SAINTS (13-3), NEW ENGLAND PATRIOTS (12-4) and SAN FRANCISCO 49ERS (13-3) – each won at least 12 regular-season games in 2019, tied with 2003 and 2011 for the most such teams in a single postseason in NFL history.

The combined winning percentage of the 2019 playoff field is .708 (136-56), the highest combined winning percentage among postseason teams since 2005 (.719, 138-54).

There are five new playoff teams in 2019: BUFFALOGREEN BAYMINNESOTASAN FRANCISCO, and TENNESSEE.

Since 1990 – a streak of 30 consecutive seasons – at least four teams have qualified for the playoffs in every season that were not in the postseason the year before.

Download the full 2019 NFL Playoff Preview HERE.

Download the 2019 NFL Postseason Media Guide HERE.

2020 Pro Bowl Players Announced

Image via Camping World Stadium

Image via Camping World Stadium

2020 PRO BOWL PLAYERS ANNOUNCED

PRO BOWL WEEK CULMINATES WITH AFC-NFC MATCHUP

AT CAMPING WORLD STADIUM IN ORLANDO ON SUNDAY, JANUARY 26

Orlando, FL – The NFL announced the AFC and NFC All-Stars for the 2020 Pro Bowl presented by Verizon, which kicks off at 3:00 PM ET on Sunday, January 26, and will be televised live on ESPN, ESPN Deportes and simulcast on ABC and Disney XD – the third time the game will be available on both broadcast and cable networks.

The Pro Bowl players were determined by the consensus votes of fans, players and coaches. Each group’s vote counted one-third toward determining the 88 All-Star players who were selected to the Pro Bowl. The NFL is the only sports league that combines voting by fans, coaches, and players to determine its All-Star teams. It was also the first professional sports league to offer online All-Star voting in 1995.

Thirty teams had at least one player selected to the 2020 Pro Bowl and 24 clubs had multiple players chosen as All-Stars. The BALTIMORE RAVENS, including second-year quarterback LAMAR JACKSON, placed a league-best 12 players on the Pro Bowl roster, while the NEW ORLEANS SAINTS led the NFC with seven players selected. The 2019 Ravens join the 2007 DALLAS COWBOYS (13 players) and 1973 MIAMI DOLPHINS (12) as the only teams to have at least 12 players selected to the Pro Bowl since 1970.

Twenty-five of the players selected to the Pro Bowl today are first-time All-Stars, including three rookies – defensive end NICK BOSA of the San Francisco 49ers, return specialist MECOLE HARDMAN of the Kansas City Chiefs and return specialist DEONTE HARRIS of the New Orleans Saints. 

The 2020 Pro Bowl coaching staff will be from the losing teams in the AFC and NFC Divisional playoffs with the best regular-season records.

Under terms of the Collective Bargaining Agreement, each player on the winning Pro Bowl team receives $70,000, while each player on the losing squad earns $35,000.

Pro Bowl tickets start at just $45 and are on sale at NFL.com/ProBowlOnSale. Get Access to Awesome as fans in attendance can watch and cheer on the Pro Bowl players as they enter the stadium on the Pro Bowl Red Carpet, bringing them closer than ever to the NFL's All-Stars. Concession deals and "Kid Zone" activities will be available inside the stadium. Additionally, fans will be able to enjoy post-game fireworks to conclude the celebration.

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For more information and a full list of 2020 Pro Bowl Players, click HERE.

Social Media: https://twitter.com/NFL345

NFL and TikTok Announce Multi-Year Partnership to Bring NFL Content to Fans Around the World

Via NFL

Via NFL

Launch of Official Account with New Content Every Week of the Year

Worldwide Hashtag Challenges Starting with #WeReady to Kick Off NFL's 100th Season

Sept. 3, 2019 -- The National Football League (NFL) and TikTok, the leading destination for short-form mobile video, announced today a new multi-year partnership to bring the excitement of the NFL experience to TikTok's global community, combining the passion surrounding NFL football with the fast-growing digital platform.

As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform's global markets. NFL content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges, inviting members of the TikTok community to express their passion for their favorite NFL clubs and players on TikTok. The NFL and TikTok will also be partnering together on unique marketing opportunities for brands to activate around NFL content on TikTok.

#WeReady Kick Off Campaign
The NFL and TikTok are rallying fans to join in the excitement of kickoff with the #WeReady hashtag challenge campaign. From September 3rd - September 5th, fans are encouraged to show their pride for their favorite team by creating their own unique TikTok videos with the #WeReady hashtag. Popular TikTok creators and NFL clubs will join fans in showing their team spirit and excitement to get "back to football" ahead of the NFL's 100th season.​

TikTok will also be celebrating the NFL's 100th season kickoff live in Chicago on September 5. Attendees can experience TikTok in real life at Soldier Field and create their own unique TikTok videos that show their love for their favorite teams and players in an NFL-themed experience.

"Partnering with TikTok is a natural extension of our media strategy," said Blake Stuchin, Vice President, Digital Media Business Development for the NFL. "The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL's 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that's authentic to the unique experience of TikTok."

Sports is a popular and beloved category on TikTok. Sports fans crave authentic moments, and people find that in TikTok's unique and creative short videos that capture the humor, passion, and surprise of the sports world. From the fans and the food to the mascots and players, this partnership will bring the excitement of an NFL game day to TikTok's diverse content ecosystem while involving the TikTok community in the broader NFL experience.

"We're thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience," said Mayan Scharf, Global Partnerships, TikTok. "TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community."

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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people's lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.​

Media Contacts:
Laura Perez, TikTok
pr@tiktok.com

Brenna Webb, NFL
brenna.webb@nfl.com

NFL Celebrates Youth and High School Community During Play Football Month

August 16, 2019 | New York, NY

NFL Teams and Partners Host 'Play Football' Festivities Throughout the Preseason

Image Courtesy of NFL

Image Courtesy of NFL

The NFL will celebrate youth athletes, coaches, families and communities with special festivities throughout PLAY FOOTBALL MONTH. A culmination of the league's year-round recognition of youth and high school football athletes, Play Football Month celebrations include clinics, camps, grant opportunities and other unique football activities. During the preseason, the NFL, the 32 clubs and partners are recognizing the talent, character, values and achievements of youth football players across the country.   

The return of football follows an exciting summer camp season, in which more than 80,000 kids had the opportunity to play football with NFL players and coaches, learning the values associated with playing the game. This summer, the NFL Foundation awarded more than $1 million in grants to support more than 450 current players, NFL Legends and coaches' free, non-contact youth football camps across the country.

On Thursday, August 29, the football community – current players, NFL Legends, coaches, parents and fans – will join the #PlayFootball Throwback Thursday conversation by posting throwback photos and videos, wishing their high school football team the best of luck this season and tagging #PlayFootball on social.

Visit the link below for a snapshot of how NFL clubs are celebrating Play Football Month:

Link to Snapshot > Press Release http://bit.ly/2TJnxXy

2020 PRO BOWL PRESENTED BY VERIZON RETURNS TO ORLANDO FOR FOURTH CONSECUTIVE YEAR

Image Courtesy of NFL.com

Image Courtesy of NFL.com

FOR IMMEDIATE RELEASE
August 7, 2019​​​

The 2020 Pro Bowl, presented by Verizon, will return to Orlando for the fourth straight year on Sunday, January 26 at 3:00 PM ET, the NFL announced today. 

The 2020 Pro Bowl, presented by Verizon, will be televised on ESPN, ESPN Deportes and simulcast on ABC. Additional distribution on digital and audio platforms will be announced at a later date.

"We're thrilled to return to Orlando for the fourth year in a row and bring the Pro Bowl experience to the city of Orlando, our fans, players and partners," said PETER O'REILLY, NFL Executive Vice President, Club Business & League Events. "We're happy to provide not only a week-long celebration of football, but also to extend the celebration of the NFL's 100th season throughout this year's Pro Bowl."

Fans in attendance can watch and cheer on the Pro Bowl players as they enter the stadium on the Pro Bowl Red Carpet, bringing them closer than ever to the NFL's All-Stars. Family-priced sections, concession deals and "Kid Zone" activities will be available inside the stadium. Pro Bowl rally towels will also be distributed for fans to root for their favorite players. Additionally, fans will be able to enjoy a post-game fireworks show to cap off the celebration. On the televised broadcast, viewers will be treated to unique player access including mic-ed up players.

Tickets for the 2020 Pro Bowl will go on sale later this year. Fans interested in purchasing tickets may register at http://www.nfl.com/2020probowl for presale opportunities. Season Ticket holders for all 32 teams will automatically be included in the presale, and all previous Orlando Pro Bowl ticket buyers will receive priority access to purchase tickets.

On Location Experiences – the Official Hospitality Partner of the NFL – will also be offering exclusive Pro Bowl ticket packages once again to fans in 2020. Packages can include pregame hospitality, roundtrip gameday transportation, hotel accommodations and an opportunity to step onto the Camping World Stadium turf during pregame warmups. Various ticket packages will be available at www.nflonlocation.com/probowl prior to the public ticket on sale.

The NFL will provide fans of all ages with unique opportunities to be a part of festivities associated with PRO BOWL WEEK. The NFL will host events across the Orlando area, bringing new experiences and activities while commemorating all levels of football – from youth to the NFL's best.

Pro Bowl Week festivities in Orlando will include the NFL FLAG CHAMPIONSHIPS, which will culminate live on ESPN/ABC on Pro Bowl Sunday during pregame; the announcement of the prestigious DON SHULA NFL HIGH SCHOOL COACH OF THE YEAR AWARD; ESPN Wide World of Sports Complex at Walt Disney World Resort – which annually hosts more than 100 entertainment and sporting events – will once again be football headquarters during the week leading up to the NFL's All-Star game. The sports complex will be home to the NFL PRO BOWL EXPERIENCE, which is a free football festival, and fans will also have fan access to AFC and NFC TEAM PRACTICES. In addition, Pro Bowl Week will include the return of the PRO BOWL SKILLS SHOWDOWN, testing the athletic prowess of All-Stars from each conference in unique competitions.

The Pro Bowl Skills Showdown will be telecast on Thursday, January 23 in primetime on ESPN with re-airs on ESPN, ESPN2, ESPN Deportes and ABC.

"Orlando has embraced hosting the Pro Bowl the last three years and we're excited to welcome NFL fans from around the world, as well as the league's best players, back to our city this January," Orlando Mayor BUDDY DYER said. "We are grateful for our partnership with the NFL and believe that the league's decision to again return a marquee event like the Pro Bowl to Camping World Stadium further strengthens Orlando's status as one of the nation's premier sports destinations."

"We are thrilled the Central Florida community continues to be the NFL's number one pick for the Pro Bowl," said Orange County Mayor JERRY DEMINGS. "Football is a family sport, and no area is as family-friendly as Orlando. We look forward to finalizing the plans for Pro Bowl 2020."

"Over the past three years, the Pro Bowl has been an exciting and impactful annual experience for Orlando residents and visitors alike," Florida Citrus Sports CEO STEVE HOGAN said. "The Central Florida community has embraced this tremendous, family-friendly event from day one, and we couldn't be more excited to welcome the NFL and its players, coaches, families and fans back."

Huddle for 100 will come to life during NFL Pro Bowl week through volunteer events in which all Pro Bowl players will give their time towards bettering Orlando and its surrounding communities. Huddle for 100 is the NFL's initiative to have 1 million people volunteer 100 minutes of their time – with an end goal of 100 million service minutes by Super Bowl LIV on Feb. 2, 2020 at Hard Rock Stadium in Miami to celebrate the League's 100th season. In addition, players on the winning Pro Bowl team will be eligible to receive a grant provided by the NFL Foundation to support the high school or youth football programs of their choice. 

The 2020 Pro Bowl presented by Verizon will follow the traditional AFC versus NFC format and feature 88 of the best NFL players – 44 from each conference – as determined by a consensus of votes by fans, players, and coaches. Both teams will be led by offensive and defensive NFL Legends who will serve as captains representing each conference. 

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Media Contact:

Jordyn White, NFL, Jordyn.White@nfl.com

Mercedes Benz Activates and Innovates

Estimated reading time: 2 minutes and 5 seconds

 

 
via Mercedes-Benz

via Mercedes-Benz

 

 

 

 

As sports fans, we all enjoy some level of competition especially when it’s paired with a good challenge. Well, Mercedes Benz gives us the best of both worlds.

 

With their Last Fan Standing contest, Mercedes Benz activates on their NFL sponsorship in a way that’s innovative and tech-savvy. The Last Fan Standing contest gives fans the chance to win a brand new Mercedes-AMG C 43 Coupe (pretty nice and fast car), from the comfort of their home.

 

For fans to enter the contest, they are required to use their Smartphone to log in to LastFanStanding.mbusa.com during the registration period. Once registered, contestants will have the opportunity to invite others to participate in the contest by sharing a link on Twitter. Of course, Mercedes Benz wants as many people to share and join the competition as possible. Even if contestants don’t get anyone else to participate, they have now become an official marketer for Mercedes Benz, and this includes the perk of receiving a five-minute “Timeout” (I’ll explain below) for sharing that link on Twitter.

 

After completing the registration process, contestants will be taken to the contest page to demo the game and wait for the Last Fan Standing contest to start. Here is where the challenge comes into play. During the contest, contestants must keep their finger on the car, at all times, as it moves across the screen. Yes, you read that right. If for any reason you are not able to keep your finger on the car on your screen you will be disqualified. The only breaks you will get are during a Timeout (this is where that free Timeout comes in handy).

 

From My Perspective

 

This contest is a great and innovative way to take the traditional Last Fan Standing contest and transform it into something that provides fans with ease of use, comfort, and convenience, all of which are excellent benefits for those who chose to participate in this contest. Being attached to Mercedes Benz also comes with a level of social prestige which is another benefit that Mercedes in providing fans and contestants with by entering and potentially winning this contest.

 

Mercedes Benz has come up with a great way to connect sports fans with their brand. Albeit, it’s going to take some effort to win the prize, but like I said sports fans love a competitive challenge.

 

I would love to hear your thoughts on this sponsored activation. Would you take part in a contest like this? Leave your comments below.

 

Sources: Mercedes Benz USA

SLEEP NUMBER AND NFL ANNOUNCE GROUNDBREAKING PARTNERSHIP


via Sports Marketing Perspective

via Sports Marketing Perspective

Sleep Number named the Official Sleep and Wellness Partner of the NFL


Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."


The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.


"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."


As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  


About Sleep Number Corporation


As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.


Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

NFL BUILDS ON COMMITMENT TO SOCIAL JUSTICE...

Via NFL

Via NFL

 

Let’s Listen Together initiative will highlight ongoing engagement efforts among players, owners, law enforcement, and civic organizations to improve communities

 

As part of its ongoing work to support its players, the NFL today announced a joint player and ownership commitment focused on social justice. The campaign, Let’s Listen Together, launches today and includes a multi-layered roll-out including digital content and brand spots highlighting the player-led work on social and racial equality. The platform will also include social media support, as well as individual letters from players and owners sharing their stories and personal reasons for making social justice a priority.

 

The working group committee, which held its first meeting at the league office in December, includes Arizona Cardinals Owner and President MICHAEL BIDWILL, Atlanta Falcons Owner and Chairman ARTHUR BLANK, Cleveland Browns Owner JIMMY HASLAM, Jacksonville Jaguars Owner SHAHID KHAN, and Miami Dolphins Owner STEPHEN ROSS. The player representatives are New York Jets offensive tackle KELVIN BEACHUM, NFL Legend ANQUAN BOLDIN, New York Jets quarterback JOSH MCCOWN, Washington Redskins cornerback JOSH NORMAN and NFL Legend AENEAS WILLIAMS. Quotes from each owner and player on the committee are below. The group will focus on supporting programs and initiatives that reduce barriers to opportunity, with a priority on supporting improvements in education and economic development, community and police relations, and the criminal justice system. It will work directly with league staff to help identify future initiatives that have both broad support and a potential for high impact, and make financial recommendations accordingly.

 

The NFL Foundation is also launching a new grant today for active and retired players who develop social justice programming or partner with local non-profit organizations committed to this work. A similar grant will be open for club foundations later this month.

 

In addition, the league’s government affairs division is working to provide support to the Players Coalition, players and clubs who are interested in criminal justice reform at the local, state and/or national level.

 

"The collaboration between the NFL and its players should be celebrated, as it’s the first professional league or entity that has taken the concerns of its players and put resources behind it,” said NFL Legend ANQUAN BOLDIN. “Our country has some real issues when it comes to social and racial equality that must be addressed. The only way these issues will get solved is to fight together."

 

 “We are pleased to have developed a new initiative that focuses on creating meaningful solutions to improve our communities,” said NFL Commissioner ROGER GOODELL.  “In developing this plan, we have taken the lead from our players and are honored to join them in this work.  Their work has deepened our understanding of the unique platform we have to help advance progress in a profound and unifying way.”

 

Many teams and owners are engaged in ongoing social justice work.  This season alone, NFL teams, together with ownership and hundreds of players, have hosted or taken part in more than 100 events pertaining to social justice. Examples include New York Jets Chairman and CEO CHRISTOPHER JOHNSON spending time with Jets players learning about criminal justice reform in the Bronx in December; New England Patriots President JONATHAN KRAFT joining Patriots players at Harvard Law School earlier this month to hear from advocates for education and economic advancement; and Philadelphia Eagles CEO and Chairman JEFFREY LURIE and Commissioner Goodell joining Eagles players to gain perspective on criminal justice reform this fall. Commissioner Goodell also joined Dolphins players for a day of conversation and high school roundtables with law enforcement through the Ross Initiative for Sports Equality (RISE) earlier this season.  This ongoing work is built upon the constructive dialogue that has been taking place for the past year among owners, players and NFL teams.

 

In the coming days and weeks, the NFL will highlight various societal issues, individuals and organizations through the lens of its players in a series of NFL Network features debuting this Thursday, January 25 during NFL Total Access, which airs at 7:00 PM Eastern.  The first feature includes Philadelphia Eagles safety MALCOLM JENKINS and his focus on racial bias and social and emotional intelligence training for police officers. Future pieces will address other social justice issues led by DEVIN MCCOURTY and DOUG BALDWIN, JR, among others.

 

For more information, visit www.nfl.com/letslistentogether.   

NFL, PepsiCo and U.S. Bank Stadium Partners Team Up...

via Sports Marketing Perspective/NFL

via Sports Marketing Perspective/NFL

NFL Communications

"Rush2Recycle" Will Intercept Waste at U.S. Bank Stadium, Home of the Minnesota Vikings

 

Project Aims to Set New Standard for Recycling and Waste Management at Future Large-Scale Events

 

The NFL, in partnership with PepsiCo, Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority, today announced Rush2Recycle, a game plan to recover more than 90% - more than 40 tons - of stadium waste at Super Bowl LII on Sunday, Feb. 4. After months of preparation to eradicate trash materials from the stadium, the 90%+ gameday goal will maximize recycling and composting. This zero waste effort aims to leave a positive green legacy at U.S. Bank Stadium and in the Super Bowl host city, and create a playbook for other leagues, teams, site operators and fans to intercept waste in their communities.

 

On gameday, every chef, custodian and fan will be part of the team working to recover at least 90% of stadium waste by recycling bottles and cans, composting organic materials like food waste and service ware, and repurposing items like discarded handbags, signage and construction materials through local community organizations. Rush2Recyle staff will encourage stadium fans to recycle and compost. Through this process, stadium partners introduced a tri-bin waste collection system, invested in a dedicated organics compactor and implemented a detailed post-game waste sort to insure each waste stream is contaminant-free. This work will leave a lasting impact after the final whistle, as the stadium's waste diversion infrastructure will be permanent installations at U.S. Bank Stadium, helping protect the environment and reduce waste hauling costs.

 

"The NFL is a responsible steward of the environment in all areas of our business," said NFL Commissioner ROGER GOODELL. "For 25 years, the NFL has strived to reduce the environmental impact of its events and leave a positive green legacy in host communities. Through this project, the League and its partners hope to set a new standard of environmental sustainability at the Super Bowl."

 

The effort will also engage fans nationwide, inviting them to join the Rush2Recycle team and providing tips to recycle more and intercept waste at Super Bowl parties and year-round. PepsiCo and the Rush2Recycle ambassador - Super Bowl XL MVP and Pittsburgh Steelers Legend HINES WARD - are launching a social media campaign to showcase recycling MVPs across the country, and inspire fans to tackle waste in their communities. Ward will be sharing his own recycling end zone dance, the Rush2Recyle Shuffle, which will be made available at www.Rush2Recycle.com, along with tips and other resources.

 

"At PepsiCo, we know that developing more sustainable packaging and reusing and recycling materials are key to sustaining our success in the long-term, both as a company and as a society," said PepsiCo Chairman & CEO, INDRA NOOYI. "And we could not be more thrilled to join this groundbreaking effort. There's no grander stage in all of American sports than the Super Bowl, and we look forward to working with our partners at the NFL, Aramark, and U.S. Bank Stadium to shine a spotlight on the critical importance of recycling and waste reduction."

 

"The Minnesota Sports Facilities Authority is proud of the hard work and dedication put forth by all stadium partners to build a sustainable, zero-waste program for U.S. Bank Stadium. This dedication echoes the State of Minnesota's commitment to reducing our carbon footprint and building an operation that is friendly to our environment," said MICHAEL VEKICH, Chair of the Minnesota Sports Facilities Authority, owner of U.S. Bank Stadium. "We're excited to be working with the NFL and PepsiCo to officially kickoff our zero-waste initiative, an operational program that will leave a lasting impact on our facility for years to come."

 

"Aramark takes great pride in championing innovations that positively impact the communities we serve while inspiring others to make a difference," said ERIC J. FOSS, Chairman, President & CEO of Aramark. "As U.S. Bank Stadium's food and beverage partner, we are excited to be at the forefront of collaborating with the NFL and its partners to implement our industry-leading waste minimization practices and create a sustainable game day environment that will also benefit Minneapolis far beyond Super Bowl LII."

 

This project brought all key stakeholders in the Minneapolis community together with one goal in mind – a dramatic reduction in waste on an ongoing basis leading up to and following Super Bowl LII. The Minnesota Sports Facilities Authority, the stadium's operator SMG, and Aramark have worked diligently to create and implement a robust set of waste initiatives aimed at reducing the overall amount of landfill waste. In addition to the partners listed above, Minnesota Vikings leadership teams, recycling officials from Hennepin County, executives from waste hauler Republic Services and community outreach staff from the Minnesota Super Bowl LII Host Committee provided support for this initiative. Since June 2017, U.S. Bank Stadium partners have increased the stadium's diversion rate by roughly 55%, reaching a high of 83% by January 2018. Achieving zero-waste (90% waste diversion) at Super Bowl LII will be an accomplishment that all partners have worked together to achieve.

 

For more than 25 years, the NFL has been the leader in sports event sustainability; creating the first significant stadium solid waste recycling project in America at Super Bowl XXVIII in Atlanta in 1994. The NFL and the Minnesota Super Bowl LII Host Committee developed a series of initiatives to reduce the environmental impact of Super Bowl LII activities and leave a "green" legacy throughout the area. Through the NFL Environmental Program, solid waste from Super Bowl events is being recycled and leftover décor and construction materials will be donated to local organizations for reuse and repurposing. Tens of thousands of pounds of unserved, prepared food from Super Bowl events will be distributed to local shelters and community kitchens. U.S. Bank Stadium, the site of Super Bowl LII, and several other major NFL Super Bowl event venues will be powered using "green energy" to reduce the climate impact of Super Bowl events. A Super Bowl E-waste event was held in October and diverted 42,081 pounds of E-waste from the landfill for responsible recycling. The NFL's Super Bowl urban forestry program planted more than 12,000 trees, 4,000 native plants and 8 pollinator gardens in Minnesota. On Thursday, Jan. 18, more than 100 local schools joined in a community initiative called Super Kids-Super Sharing which put books, sports equipment and school supplies into the hands of local children in need.

 

# # #

 

About the NFL Environmental Program: As a leader in the community, the NFL is a responsible steward of the environment in all business areas, using resources efficiently and minimizing waste. The NFL Environmental Program focuses on greening NFL tentpole events and facilities and provides resources for NFL clubs to help them operate their business in sustainable, eco-friendly ways. The NFL was the first professional sports organization to take on full programming for environmental impact at large-scale sporting events such as Super Bowl.

 

3 Things Bose Isn't Doing With The NFL That They Should

Reading Time: 3 minutes, 54 seconds

 

Bose/NFL

Bose/NFL

Bose has been the official headphone sponsor of the NFL since 2011, but if you don’t pay close attention to the sideline, you would never know it.

 

These days, being an official sponsor of a major brand or sports league such as the NFL means more than just slapping your name next to theirs on a commercial or any promotional material or marketing collateral. Being an official sponsor also means that you have the right to use the likeness of the company you are sponsoring in any way that isn’t counterproductive to the objective of the sponsorship. 

 

If you are not familiar with anything I’m saying, let me break it down a little. Being an official sponsor gives you the rights (in most cases) to use the logo, colors, etc. of the company you are sponsoring in any of your promotional efforts. By obtaining these rights, you can use the logo, name, colors, etc. to leverage your sponsorship through various activations (going beyond what the company you are sponsoring already does).

 

There’s a definite lack of activation and creativity taking place on the part of Bose, but I figured I’d help them out with some creative ways they can engage their fans and create loyalty by leveraging their NFL sponsorship.

 

 

1. Get In Front of The Athletes and Fans


Yes, Bose, you’re the official sponsor of the NFL, but the athletes and fans couldn’t care less. In 2014 the NFL decided to make it a public statement that they have banned players and coaches from wearing any brand of headphones - other than Bose - interviews and on-camera appearances. Of course, this is to protect the sponsorship, but Bose should feel free to use it to their advantage.

 

Start giving away free headphone to all the players in their team colors. Get in front of the fans by giving away headphones to season ticket holders or the first 1,000 people that come into the stadium. Get in front of the athletes and the fans by connecting that memorable game or funny, yet controversial, press conference with your sponsorship. This creates loyalty and makes your products memorable.

 

2. Seek Out Players Who Are Not Sponsored

via Bose

via Bose


This seems like a no-brainer, but why aren’t they doing it. Bose has the leverage, and with the NFL banning all other brands of headphones, that makes Bose’s job that much easier.

 

Currently, Bose has 13 NFL players on their #TeamBose roster including Russell Wilson (SEA), Larry Fitzgerald (AZ) and Landon Collins (NYG), but they could always add more. NFL players have no choice but to wear Bose headphones during televised interviews and appearances, so give them sponsorship and make sure they have Bose headphones to wear during those interviews and appearances. 

 

Bose should be actively seeking one to two players on every NFL team who are looking for, or lacking, an audio sponsor and grab them as soon as they can. This not only provides Bose with a walking advertisement on and off the field, but it also brings them more media value and increases the number of impressions (people seeing) their brand/product. Not to mention, this widens the playing field when it comes to other sponsorship opportunities (summer camps, events, and parties hosted by players and more).

 

3. Use Social Media The Right Way


Everything is happening on social media, and if you aren’t using it to leverage your sponsorships, you’re being lapped in the race. Bose, it’s time to ask the NFL to slap your logo on a social media graphic, or it’s time for you to put their logo on one of your social media graphics. You’re the official sponsors, use that logo everywhere you see fit (within reason of course). 

 

These days a social media mention can be worth thousands of dollars. At the price Bose is surely paying the NFL for their sponsorship, it shouldn’t be a problem for the NFL to place Bose’s logo in the corner of a social media graphic.

 

According to Blinkfire, a similar social media graphic used by the Utah Jazz including the Chick-Fil-A logo awarded the fast-food chain an estimated media value of $3,800. Almost $4,000 for simple logo placement.

 

All-in-all, it isn’t the job of the sponsee (NFL) to activate the sponsorship on behalf of Bose or anyone else that is a sponsor. The NFL is letting Bose put their headphones and audio equipment on the sideline, which is more than enough for the NFL to do. But now, Bose and their marketing team are tasked with activating the sponsorship and leveraging the NFL’s likeness as much as they can to increase the value of their sponsorship and the loyalty of their fans and NFL fans. 

 

Sources: Bose | The Verge