Adidas Sneakers Give Berliners a One-Year Pass to their Mass Transit System

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Via Adidas/BVG

Via Adidas/BVG

 

Adidas is all about innovation and creativity, and one of their latest sneakers checks both of those boxes.

 

With the limited edition EQT Support 93/Berlin, Adidas has created a shoe that not only provides support for one’s feet but also provides a one-year pass to the city’s mass transit system known as the BVG.

 

In her explanation to the Guardian, Petra Reetz (spokeswoman for BVG) stated “The motivation behind the collaboration is really to get young people on to public transport… in a big city like Berlin, the quality of life and quality of the air are important. We wanted to tell young people public transport is cool – you don’t need to buy a car.”

 

Not only is this collaboration an attempt to make public transport cool and relevant, but it is also an attempt to modernize the BVG and the culture of public transport. As Berlin’s transportation system turns 90 this year, this collaboration with Adidas is a great attempt towards rebranding the BVG.

Via Adidas/BVG

Via Adidas/BVG

 

While also appealing to footwear collectors with limited pairs sold (only 500 were made) and with their unique BVG-inspired look, the EQT Support 93/Berlin also appeal to people seeking a significant discount on Berlin’s yearly public transport system. Currently, the cheapest option is around 728€ ($893). But the sneakers, which double as transit passes, sell for 180€ ($220).

 

As far as the technology that is used to produce the transit pass within the sneakers, the pass is embedded in the tongue of the sneakers and doesn’t involve any over-the-top technology. 

 

Via Adidas/BVG

Via Adidas/BVG

How this technology will work in practice is unsure. However, people won’t have to take their shoes off to scan them. Berlin public transport is honor system-based, with occasional security checks. But rules around using the shoes as a pass are strict: You must have both shoes on your feet when you expect to use them (as opposed to giving one to a friend and having one in your bag).

 


From My Perspective

 

This is a great move by Adidas and an even greater move by Berlin and the BVG. Not only does this collaboration bring a new feeling to the 90 year old BVG, but it also helps sustain Berlin's public transport system beyond its years. By collaborating with Adidas, BVG is setting the tone for other cities to involve more of their culture and staples with a new and current generation in regards to style/fashion and technology. 

 

The EQT Support 93/Berlin went live on January 17, 2018, and sold out on the first day. The BVG transit pass will last until December 31, 2018.
 

Sources: AdWeek | The Guardian

SLEEP NUMBER AND NFL ANNOUNCE GROUNDBREAKING PARTNERSHIP


via Sports Marketing Perspective

via Sports Marketing Perspective

Sleep Number named the Official Sleep and Wellness Partner of the NFL


Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."


The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.


"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."


As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  


About Sleep Number Corporation


As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.


Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.

 

Sleep Number named the Official Sleep and Wellness Partner of the NFL

 

Minneapolis, MN – Jan. 31, 2018 – Today, Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep. Through this partnership, every player in the league will be offered a Sleep Number 360™ smart bed with SleepIQ® technology. Sleep Number will work with players, teams and trainers as they integrate sleep insights into their overall performance regimens.

  

"We are constantly assessing world-class technologies and partners and know this unprecedented partnership will provide players the ability to improve their performance through individualized, smarter sleep," said Roger Goodell, NFL commissioner. "We're offering Sleep Number's revolutionary technology to maximize the body's most basic need for renewal – sleep – to improve the well-being of our players and coaches."

 

The effortless adjustability of Sleep Number smart beds together with the advanced biometrics of SleepIQ technology will help players understand how better sleep impacts their on-the-field performance. The partnership will also leverage Sleep Number's expertise in the impact of sleep on overall health and performance, while further strengthening the company's already comprehensive sleep data insights.

 

"We're excited to make a difference for these world-class athletes as they benefit from our SleepIQ technology and the effortless adjustability of our beds. And we are thrilled to be entering a long-term partnership with a performance-based organization like the NFL," said Shelly Ibach, Sleep Number president and chief executive officer. "Our partnership builds off the deep relationship we've established with the Minnesota Vikings and the Dallas Cowboys, who understand the connection between sleep, training and performance."

 

As part of their joint commitment to improve sleep for the entire NFL, the two organizations will:

  • Offer all active NFL players Sleep Number 360 smart beds – because what you sleep on directly impacts sleep quality and performance.  

  • Work with players, teams and trainers to integrate sleep insights into their training.  

 

About Sleep Number Corporation

 

As the leader in sleep innovation, Sleep Number Corporation (NASDAQ: SNBR) delivers the best quality sleep through effortless, adjustable comfort and biometric sleep tracking. Sleep Number is a visionary in health and wellness, proving the connection between quality sleep and wellbeing. With its powerful SleepIQ® technology platform, powering one of the most comprehensive databases of biometric consumer sleep data in the world, Sleep Number is fundamentally changing the way we monitor and manage health. To experience better quality sleep, visit one of the over 550 Sleep Number® stores located in all 50 states or SleepNumber.com. For additional information, visit our newsroom and investor relations site.