Privacy

 

Sports Marketing Perspective Privacy Policy

This privacy policy (this “Privacy Policy”) applies to information collected by Sports Marketing Perspective on this website and any other online or mobile website, application or digital service operated by Sports Marketing Perspective (“SMP”, “we” or “us”) on behalf of itself and/or its affiliates (the “Site”). The Site is provided and managed by Sports Marketing Perspective. Your privacy is important to us. As such, we provide this Privacy Policy explaining our online information practices. “Users” are persons that use the Site.

 

I. THE INFORMATION WE COLLECT

 

1. Information you provide to us

 

In the course of using the Site, we may seek to collect from you various forms of information, such as: name, address and e-mail address.

 

2. Information that is passively or automatically collected

 

We, and our “Partners” who include third party service providers, advertisers, advertising networks and platforms, agencies, and distribution or other partners may use automated means to collect various types of Information about you, your computer or other devices used to access the Site. A representative, non-exhaustive list of the types of automatically collected information may include: network or Internet protocol address and type of browser you are using (e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the name of your Internet service provider (e.g., Comcast, Verizon or AT&T) and domains used by such providers, mobile network, device identifiers (such as an Apple IDFA or an Android Advertising ID), device settings, browser settings, the web pages of the Site you have visited, the type of handheld or mobile device used to view the Site (e.g., iOS, Android), location information, and the content and advertisements you have accessed, seen, forwarded and/or clicked on.

 

3. Geo-location information

 

If you are accessing a Site from a mobile device or through a mobile application, you may be asked to share your precise (GPS level) geo-location information with us so we can customize your experience on the Site, when we work with a Partner such as a third party mobile ad platform. If you agree to such collection, in most cases, you will be able to turn off such data collection at any time by accessing the privacy settings of your mobile device and/or through the settings in the applicable mobile application.

 

4. Information collected by and from social media services and other third party platforms

 

You may also be able to engage with our content, on or through social media services or other third party platforms, such as Facebook, or other third-party social media plug-ins, integrations and applications. When you engage with our content on or through social media services or other third party platforms, plug-ins, integrations or applications, you may allow us to have access to certain Information in your profile. This may include your name, e-mail address, photo, gender, birthday, location, an ID associated with the applicable third party platform or social media account user files, like photos and videos, your list of friends or connections, people you follow and/or who follow you, or your posts or “likes.” For a description on how social media services and other third party platforms, plug-ins, integrations or applications handle your information, please refer to their respective privacy policies and terms of use, which may permit you to modify your privacy settings.

 

When we interact with you through our content on third party websites, applications, integrations or platforms, we may obtain any information regarding your interaction with that content.

 

II. HOW WE USE THE INFORMATION

 

We, along with our Partners, may use the Information to:

 

  1. Provide and communicate with you about the Site or your account with us,

  2. Fulfill your requests regarding the Site, including without limitation requests for newsletters and notifications,

  3. Respond to your inquiries, and notify you if you have won a contest,

  4. Communicate with you about other products, programs or services that we believe may be of interest to you,

  5. Enforce the legal terms (including without limitation our policies and terms of service) that govern your use of The Site, and/or for the purposes for which you provided the Information,

  6. Provide technical support for the Site,

  7. Prevent fraud or potentially illegal activities (including, without limitation, copyright infringement) on or through the Site,

  8. Protect the safety of our Users,

  9. Customize or personalize ads, offers, and content made available to you based on your visits to and/or usage of the Site or other online or mobile websites, applications, platforms or services, and analyze the performance of those ads, offers and content, as well as your interaction with them,

  10. Perform analysis regarding how you use the Site or any part thereof,

  11. Send gifts, cards, invitations or emails if you use these services, to your designated recipients.

 

 

When you provide information from your social media account, it can help enable us to do things like (1) give you exclusive content, (2) personalize your online experience with us within and outside of the Site, (3) contact you through the social media service or directly by sending you the latest news, special offerings, and rewards, and (4) enable you to share your experience and content via social media services. When you provide information about yourself to us through an application, through the Site, or on social media services or other third-party platforms, it may be publicly viewed by other members of these websites and we cannot prevent further use of the information by third parties.

 

We or a Partner may use “cookies” or similar technologies to associate certain of the Information with a unique identifier that then associates the Information with your device or browser. Sometimes, we may associate cookies with the Information, including de-identified, “hashed,” or anonymous versions of Information you have provided (such as during registration), in order to send or help our Partners send ads and offers based on your presumed interests or demographic information.

 

We may combine any of the Information we collect, for any of the above purposes, and may sometimes enhance the Information with other information that we obtain from third-party sources. Please also be aware that if you choose to submit Information or content for publication (e.g., a letter to our editors, comments sent to our television personalities, a posting to a blog or a discussion board, or a video), we may publish that Information and content, along with other Information about you (such as your name, screen name or location).

 

III. INFORMATION SHARING AND DISCLOSURE

 

We may disclose the Information as follows:

 

  1. To service providers or Partners that we have engaged to perform business-related functions on our behalf. This may include service providers that: (a) conduct research and analytics; (b) create content; (c) provide customer, technical or operational support; (d) conduct or support marketing (such as email or advertising platforms); (e) fulfill orders and user requests; (f) handle payments; (g) host the Site, forums and online communities; (h) administer contests; (i) maintain databases; (j) send or support online or mobile advertising; and (k) otherwise support the Site.

  2. In response to legal process, for example, in response to a court order or a subpoena, a law enforcement or government agency’s request or similar request.

  3. With third parties in order to investigate, prevent, or take action (in our sole discretion) regarding potentially illegal activities, suspected fraud, situations involving potential threats to any person, us, or the Site, or violations of our policies, the law or our Terms of Use, to verify or enforce compliance with the policies governing the Site.

  4. We may transfer some or all of your Information if we, or one of our business units, undergoes a business transition, like a merger, acquisition by another company, or sale of all or part of our assets, or if a substantial portion of our or of a business unit’s assets is sold or merged in this way.

  5. We may share the Information with unaffiliated Partners and third parties (e.g., our third party service providers, advertisers, advertising networks and platforms, agencies, other marketers, magazine publishers, retailers, participatory databases, and non-profit organizations) that wish to market products or services to you.

 

 

Please note that the Site covered by this Privacy Policy may offer content (e.g., contests, sweepstakes, promotions, games, applications, or social network integrations) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain information from their visitors. We have no control over these third parties’ use of this information, which is subject to their own privacy policies.

 

IV. COOKIES AND OTHER USER AND AD-TARGETING TECHNOLOGIES.

 

We use cookies and other technologies both to provide the Site to you and to advertise to you. We also may work with Partners to help them advertise to you when you visit other websites or mobile applications and to help them perform user analytics. These technologies may also be used to analyze how our Users interact with advertising on the Site and elsewhere, and more generally, to learn more about our Users and what services or offers you might prefer to receive. We describe some of these technologies below.

 

1. Cookies

 

To enhance your online experience, we and our Partners use "cookies", “web beacons” or other tracking technologies. Cookies are text files placed in your computer’s browser to store your preferences. We use cookies or other tracking technologies to understand the Site and Internet usage and to improve or customize the products, content, offerings, services or advertisements on the Site. For example, we may use cookies to personalize your experience at the Site. We also may use cookies or other tracking technologies to help us offer you content, or offerings that may be of interest to you and to deliver relevant advertising when you visit the Site.

 

We or a third party platform with whom we work may place or recognize a unique cookie on your browser to enable you to receive customized content, offers, services or advertisements on the Site or other websites. These cookies contain no information intended to identify you personally. The cookies may be associated with de-identified demographic or other data linked to or derived from data you voluntarily have submitted to us (e.g., your email address) that we may share with a service provider solely in hashed, non-human readable form.

 

We, our third party service providers, advertisers, advertising networks and platforms, agencies, or our Partners also may use cookies or other tracking technologies to manage and measure the performance of advertisements displayed on or delivered by or through the Site. This also helps us, our service providers and Partners provide more relevant advertising.

 

2. Syncing Cookies and Identifiers

 

We may work with our Partners (for instance, third party ad platforms) to synchronize unique, anonymous identifiers (such as those associated with cookies) in order to match our Partners’ uniquely coded user identifiers to our own. We may do this, for instance, to enhance data points about a particular unique browser or device, and thus enable us or others to send ads that are more relevant, match Users to their likely product interests, or better synchronize, cap, or optimize advertising.

 

3. Locally Stored Objects.

 

The Site may employ locally stored objects (“LSOs”) and other client side storage tracking technologies in certain situations where they help to provide a better user experience, such as to remember settings, preferences and usage similar to browser cookies, or in order to target or help our Partners target ads, analyze ad performance, or perform user, website or market analytics.

 

4. Disabling Cookies

 

Most web browsers are set up to accept cookies. You may be able to set your browser to warn you before accepting certain cookies or to refuse certain cookies. However, if you disable the use of cookies in your web browser, some features of the Site may be difficult to use or inoperable.

 

We may work with certain third-party companies that use techniques other than HTTP cookies to recognize your computer or device and/or to collect and record information about your web surfing activity, including those integrated with our Site. Please keep in mind that your web browser may not permit you to block the use of these techniques, and those browser settings that block conventional cookies may have no effect on such techniques.

 

5. Web Beacons

 

We and our Partners may also use "web beacons" or clear GIFs, or similar technologies, which are small pieces of code placed on the Site or in an email, to monitor the behavior and collect data about the visitors viewing the Site or email. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that the Site. Web beacons may also be used to provide information on the effectiveness of our email campaigns (e.g., open rates, clicks, forwards, etc.).

 

6. Mobile Device Identifiers and SDKs

 

We also sometimes use, or partner with publishers, publisher-facing, or app developer platforms that use mobile Software Development Kits (“SDKs”), or use an SDK with a mobile app that we offer, to collect Information, such as mobile identifiers (e.g., IDFAs and Android Advertising IDs), and Information connected to how mobile devices interact with our Site and those using our Site. A mobile SDK is the mobile app version of a web beacon (see “Web Beacons” above). The SDK is a bit of computer code that app developers can include in their apps to enable ads to be shown, data to be collected, and related Site or analytics to be performed. We may use this technology to deliver or help our Partners deliver certain advertising through mobile applications and browsers based on information associated with your mobile device.

 

By visiting the Site, whether as a registered user or otherwise, you acknowledge, and agree that you are giving us your consent to track your activities and your use of the Site through the technologies described above, as well as similar technologies developed in the future and that we may use such tracking technologies in the emails we send to you.

 

Our unaffiliated Partners and third parties may themselves set and access their own tracking technologies when you visit our Site and they may have access to information about you and your online activities over time and across different websites or applications when you use the Site. Their use of such tracking technologies is not in our control and is subject to their own privacy policies.

 

V. OTHER IMPORTANT INFORMATION ABOUT YOUR PRIVACY

 

1. How We Respond to Do Not Track Signals

 

At this time, the Site does not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

 

2. Linked Site

 

The Site may contain links to or integrations with other services such as Facebook, Twitter, LinkedIn, and other media services and platforms whose information practices may be different than ours. Visitors should consult these other services’ privacy notices as we have no control over information that is submitted to, or collected by, these third parties.

 

3. International Transfer

 

This Service is governed by and operated in accordance with US law. If you are located outside of the US, you use this Service at your own risk. Sports Marketing Perspective is a company that operates globally so it is necessary to transfer your Information internationally. In particular, your Information will be transferred to and processed in the United States where many of our central databases operate. By using this Service, you (a) acknowledge that the data protection and other laws of other countries, such as the United States, may provide a less comprehensive or protective standard of protection than those in your country, and consent to your Information being collected, processed and transferred as set forth in this Privacy Policy and US law.

 

4. Data Security

 

We have put in place physical, electronic, and managerial procedures designed to help prevent unauthorized access, to maintain data security, and to use correctly the Information we collect online. These safeguards vary based on the sensitivity of the Information that we collect and store.

Although we take appropriate measures to safeguard against unauthorized disclosures of Information, we cannot assure you that Information will never be disclosed, altered or destroyed in a manner that is inconsistent with this Privacy Policy.

 

5. How to Contact Us/Opting Out of Marketing Communications

 

If you have any questions or concerns about the online Privacy Policy for this Service or its implementation, or if you would like to opt out from our sharing of your personal Information with unaffiliated third parties for the third parties’ direct marketing purposes you may contact us at info@sportsmarketingperspective.com and request that we opt you out of such sharing. We may ask you to provide additional information for identity verification purposes or to verify that you are in possession of an applicable email account.

 

If you receive our e-mails and prefer not to receive marketing information from the Site, follow the "unsubscribe" instructions provided on any marketing e-mail you receive from the Site.

 

6. California Residents – Your California Privacy Rights

 

California’s "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes. Alternately, businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties’ direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy in place. If you wish to opt-out of our sharing of your personal Information with third parties for the third parties’ direct marketing purposes or to find out more about your opt-out rights, please contact us as described above.

 

V. OTHER IMPORTANT INFORMATION ABOUT YOUR PRIVACY

 

From time to time, we may update this Privacy Policy. We encourage you to periodically check back and review this policy so that you always will know what information we collect, how we use it, and with whom we share it.

 

This Privacy Policy was last updated on May 27th, 2018.