Gallery: Philadelphia 76ers vs. Orlando Magic

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2020 PRO BOWL PRESENTED BY VERIZON RETURNS TO ORLANDO FOR FOURTH CONSECUTIVE YEAR

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Image Courtesy of NFL.com

Image Courtesy of NFL.com

FOR IMMEDIATE RELEASE
August 7, 2019​​​

The 2020 Pro Bowl, presented by Verizon, will return to Orlando for the fourth straight year on Sunday, January 26 at 3:00 PM ET, the NFL announced today. 

The 2020 Pro Bowl, presented by Verizon, will be televised on ESPN, ESPN Deportes and simulcast on ABC. Additional distribution on digital and audio platforms will be announced at a later date.

"We're thrilled to return to Orlando for the fourth year in a row and bring the Pro Bowl experience to the city of Orlando, our fans, players and partners," said PETER O'REILLY, NFL Executive Vice President, Club Business & League Events. "We're happy to provide not only a week-long celebration of football, but also to extend the celebration of the NFL's 100th season throughout this year's Pro Bowl."

Fans in attendance can watch and cheer on the Pro Bowl players as they enter the stadium on the Pro Bowl Red Carpet, bringing them closer than ever to the NFL's All-Stars. Family-priced sections, concession deals and "Kid Zone" activities will be available inside the stadium. Pro Bowl rally towels will also be distributed for fans to root for their favorite players. Additionally, fans will be able to enjoy a post-game fireworks show to cap off the celebration. On the televised broadcast, viewers will be treated to unique player access including mic-ed up players.

Tickets for the 2020 Pro Bowl will go on sale later this year. Fans interested in purchasing tickets may register at http://www.nfl.com/2020probowl for presale opportunities. Season Ticket holders for all 32 teams will automatically be included in the presale, and all previous Orlando Pro Bowl ticket buyers will receive priority access to purchase tickets.

On Location Experiences – the Official Hospitality Partner of the NFL – will also be offering exclusive Pro Bowl ticket packages once again to fans in 2020. Packages can include pregame hospitality, roundtrip gameday transportation, hotel accommodations and an opportunity to step onto the Camping World Stadium turf during pregame warmups. Various ticket packages will be available at www.nflonlocation.com/probowl prior to the public ticket on sale.

The NFL will provide fans of all ages with unique opportunities to be a part of festivities associated with PRO BOWL WEEK. The NFL will host events across the Orlando area, bringing new experiences and activities while commemorating all levels of football – from youth to the NFL's best.

Pro Bowl Week festivities in Orlando will include the NFL FLAG CHAMPIONSHIPS, which will culminate live on ESPN/ABC on Pro Bowl Sunday during pregame; the announcement of the prestigious DON SHULA NFL HIGH SCHOOL COACH OF THE YEAR AWARD; ESPN Wide World of Sports Complex at Walt Disney World Resort – which annually hosts more than 100 entertainment and sporting events – will once again be football headquarters during the week leading up to the NFL's All-Star game. The sports complex will be home to the NFL PRO BOWL EXPERIENCE, which is a free football festival, and fans will also have fan access to AFC and NFC TEAM PRACTICES. In addition, Pro Bowl Week will include the return of the PRO BOWL SKILLS SHOWDOWN, testing the athletic prowess of All-Stars from each conference in unique competitions.

The Pro Bowl Skills Showdown will be telecast on Thursday, January 23 in primetime on ESPN with re-airs on ESPN, ESPN2, ESPN Deportes and ABC.

"Orlando has embraced hosting the Pro Bowl the last three years and we're excited to welcome NFL fans from around the world, as well as the league's best players, back to our city this January," Orlando Mayor BUDDY DYER said. "We are grateful for our partnership with the NFL and believe that the league's decision to again return a marquee event like the Pro Bowl to Camping World Stadium further strengthens Orlando's status as one of the nation's premier sports destinations."

"We are thrilled the Central Florida community continues to be the NFL's number one pick for the Pro Bowl," said Orange County Mayor JERRY DEMINGS. "Football is a family sport, and no area is as family-friendly as Orlando. We look forward to finalizing the plans for Pro Bowl 2020."

"Over the past three years, the Pro Bowl has been an exciting and impactful annual experience for Orlando residents and visitors alike," Florida Citrus Sports CEO STEVE HOGAN said. "The Central Florida community has embraced this tremendous, family-friendly event from day one, and we couldn't be more excited to welcome the NFL and its players, coaches, families and fans back."

Huddle for 100 will come to life during NFL Pro Bowl week through volunteer events in which all Pro Bowl players will give their time towards bettering Orlando and its surrounding communities. Huddle for 100 is the NFL's initiative to have 1 million people volunteer 100 minutes of their time – with an end goal of 100 million service minutes by Super Bowl LIV on Feb. 2, 2020 at Hard Rock Stadium in Miami to celebrate the League's 100th season. In addition, players on the winning Pro Bowl team will be eligible to receive a grant provided by the NFL Foundation to support the high school or youth football programs of their choice. 

The 2020 Pro Bowl presented by Verizon will follow the traditional AFC versus NFC format and feature 88 of the best NFL players – 44 from each conference – as determined by a consensus of votes by fans, players, and coaches. Both teams will be led by offensive and defensive NFL Legends who will serve as captains representing each conference. 

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Media Contact:

Jordyn White, NFL, Jordyn.White@nfl.com

The Value Behind NBA Jersey Patches

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Estimated reading time: 3 minutes

via NBA

via NBA

 

The 2017-2018 season brought a new look to the NBA. Being the first of the four major U.S. sports leagues (NFL, NBA, MLB, NHL) to add sponsorship patches to their jerseys, the NBA welcomes the expansion of its legacy by adding a new revenue stream for its teams and players.

 

Currently, 19 of the 30 NBA teams have signed jersey patch deals. However, the sponsored jersey deals are not long-term for the NBA - they are a part of an initial three-year agreement in which the NBA will evaluate the ROI (return on investment) of the jersey patch agreements.

 

 

 

 

So what is the value of a jersey sponsor patch for not only the NBA but also for the sponsors?

 

Let's start with the largest jersey patch deals:

 

  • Golden State Warriors and eCommerce company Rakuten, valued at $20M (the largest jersey patch deal so far)

  • Los Angeles Lakers and eCommerce platform Wish, valued at $12-$14M

  • Cleveland Cavaliers and Goodyear, valued at $10M

  • Boston Celtics and General Electrics, valued at $8M

 

Two weeks into the 2017-2018 NBA season, the Warriors, Lakers, Cavaliers, and Celtics accounted for 87% of the total earned media for jersey patches where earned media value equaled $2,592,513.73, according to BlinkFire Analytics.

 

So what supplies the value surrounding sponsored jersey patches? The value comes directly from digital marketing across various media platforms, where social media takes the lead.

 

When analyzing sponsorship value for the Golden State Warriors across their social media channels, Blinkfire reported that Rakuten earned media value totaling $1,030,811.25 during the first two weeks of the 2017-2018 NBA season where they also made up 52% of the Warriors sponsorship value.

 

I know you are saying "enough with the big numbers. What does all of this mean"? Well, the significant value for NBA jersey sponsor patches is in the increased brand value for the sponsors and of course the increase in revenue for NBA teams and players. 

 

Think of how many times you have seen the new NBA Nike jerseys with the sponsor patches. Now, think of how many times you or others may have researched or inquired about the sponsor and why they chose to sponsor a particular team. Also, think about how many people may have liked, commented, or followed the jersey patch sponsors just because of their association with a specific NBA team. That creates an increase in brand awareness and recognition for the sponsors. 

 

With the rise of digital media consumption and the forward-thinking progress of the NBA, becoming a jersey patch sponsor of the NBA is a win-win for any company that takes advantage of this three-year patch deal.

 

Sponsored jersey patches not only bring in money for the NBA and recognition for the sponsors - it adds another layer of storytelling between brands and sports teams. The majority of brands that have sponsored patches have a lasting history in the cities of the NBA teams they are sponsoring, and some have been sponsors of the respective teams for years (i.e., Goodyear and the Cleveland Cavaliers or Infor and the Brooklyn Nets).

 

Coupled with the additional revenue and brand awareness, adding sponsored patches to jerseys puts the NBA in a global space that the NFL, MLB, and NHL are not in. When you watch global games, you see sponsors on jerseys. With its growing global presence, the addition of sponsored jersey patches solidifies the NBA as a global game. In return, more value for the NBA and its sponsors on a much larger (global) scale.