Bigger Than Brunch To Host Digital Networking Event

Image via Bigger Than Brunch

For Immediate Release

4/14/2020

BIGGER THAN BRUNCH TO HOST DIGITAL MARKETING EVENT HIGHLIGHTING SPORTS AND ENTERTAINMENT PROFESSIONALS

Bigger Than Brunch Digital will serve as an online networking event to provide a space for sports, entertainment, and music industry professionals. Bigger Than Brunch Digital is a flagship event meant for industry professionals to connect and network while staying safe at home with the restrictions that are in place due to COVID-19.

The digital networking event is invitation only and will feature a leading panel discussion with some of the industry’s top and upcoming professionals, followed by a questions and answers session, and a specific digital networking opportunity.

The hour and a half online event will take place on the video conferencing platform Zoom. Bigger Than Brunch will provide panelists and attendees with ample opportunity to meet, connect, and engage with each other over some of the most discussed topics in the sports and entertainment industry.

“Having a background in sports marketing and media, I would always attend conferences, seminars, and networking events. Once I left those events, I always felt like I wanted and needed more engagement and interaction with the panelists or speakers”, said founder Asia McMillan. “We created Bigger Than Brunch to be the direct opportunity between young and upcoming industry professionals and those who have been in the sports and entertainment industry who are open to providing wisdom, knowledge, and creating opportunities for others to become a part of the industry.”

Confirmed guests for Bigger Than Brunch Digital include sports agents, marketing directors, music industry professionals, digital media professionals, entrepreneurs, and sports and business majors from various universities.

Bigger Than Brunch plans to host an in-person event during the Fall of 2020 and expects its first online event to be a significant lead into the sports seasons post COVID-19.

ABOUT BIGGER THAN BRUNCH

Bigger Than Brunch is a new event for sports and entertainment professionals featuring engaging panel discussions, intimate networking sessions with influential industry thought leaders, and of course, Brunch!

 Bigger Than Brunch provides panel discussions and Q&As on some of the most critical topics in sports and entertainment, including women in sports, diversity and inclusion, sports marketing and business, eSports, and entertainment law.

For more information on Bigger Than Brunch, you can visit their website BiggerThanBrunch.com.

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Fun Facts: The Cure Bowl

The Cure Bowl taking place on December 21, 2019. To kick things off, we wanted to share some fun facts ahead of the fifth annual FBC Mortgage Cure Bowl.

image Via The Cure Bowl

Fun Facts:

- This is the 5th Annual Cure Bowl

- The Cure Bowl was founded on March 28, 2008

- The Cure Bowl will be the first non-soccer sporting event and the first college football game to take place at Exploria Stadium, since its opening in March 2017.

- Prior to this year, Auto Nation was the title sponsor of the Cure Bowl

- Auto Nation Cure Bowl Facts:

2015
December 19, 2015
San Jose State 27 – Georgia State 16
Game MVP: San Jose State QB Kenny Potter

2016
December 17, 2016
Arkansas State 31 – UCF 13
Game MVP: Arkansas State WR Kendall Sanders

2017
December 16, 2017
Western Kentucky 17 – Georgia State 27
Game MVP: Georgia State QB Conner Manning

2018
December 15, 2018
Tulane 41 – Louisiana 24
Game MVP: Tulane RB Darius Bradwell

- The Cure Bowl is always played on the third Saturday in December each year in Orlando, FL. and is televised nationally on CBS Sports Network.

- Funds raised from the Cure Bowl directly benefit the Breast Cancer Research Foundation (BCRF).

- Cure Bowl has an estimated $20 million positive impact on the local economy.

- Orlando is a top-20 television market with 1.4 million viewers; the adjacent Tampa market is ranked in the top 15 with 1.8 million viewers.

Exploria Stadium | Cure Bowl | Orlando Sports Foundation | Florida Citrus Sports

Stay tuned for more updates as we cover your 2019 Cure Bowl from Exploria Stadium.

Fun Facts: Florida Blue Florida Classic

This year, Sports Marketing Perspective will be live during the 2019 Florida Blue Florida Classic. To kick things off, we wanted to share some fun facts ahead of one of the biggest HBCU (Historically Black College and University) rivalry games.

image Via Florida Classic

Fun Facts:

- This is the 40th installment of the Florida Blue Florida Classic.

- The event has seen many names over its 40 years, but the most recent naming rights ‘Florida Blue’ have been in place since 2011.

- The 2018 final score saw BCU getting the win over FAMU 33 to 19

- The largest recorded attendance was in 2006 (Orlando, FL.) with a total of 71,216 attendees.

- FAMU leads the Florida Classic series 20-18

- The first time these two teams met was in 1925 where FAMU won 25-0

- The Florida Classic has been held in Orlando, FL. Since 1997. Prior to ‘97, the event was held in Tampa, FL.

- FAMU holds a 9-1 record in the 2019 season, with their only loss against the UCF Knights.

Stay tuned for more updates as we cover your 2019 Florida Classic from Camping World Stadium.

NFL and TikTok Announce Multi-Year Partnership to Bring NFL Content to Fans Around the World

Via NFL

Launch of Official Account with New Content Every Week of the Year

Worldwide Hashtag Challenges Starting with #WeReady to Kick Off NFL's 100th Season

Sept. 3, 2019 -- The National Football League (NFL) and TikTok, the leading destination for short-form mobile video, announced today a new multi-year partnership to bring the excitement of the NFL experience to TikTok's global community, combining the passion surrounding NFL football with the fast-growing digital platform.

As part of the partnership, the NFL is launching its official TikTok account, delivering content to fans across the platform's global markets. NFL content will include uniquely packaged highlights, sideline moments, and behind-the-scenes footage. Additionally, the NFL and TikTok will partner together around a series of NFL-themed hashtag challenges, inviting members of the TikTok community to express their passion for their favorite NFL clubs and players on TikTok. The NFL and TikTok will also be partnering together on unique marketing opportunities for brands to activate around NFL content on TikTok.

#WeReady Kick Off Campaign
The NFL and TikTok are rallying fans to join in the excitement of kickoff with the #WeReady hashtag challenge campaign. From September 3rd - September 5th, fans are encouraged to show their pride for their favorite team by creating their own unique TikTok videos with the #WeReady hashtag. Popular TikTok creators and NFL clubs will join fans in showing their team spirit and excitement to get "back to football" ahead of the NFL's 100th season.​

TikTok will also be celebrating the NFL's 100th season kickoff live in Chicago on September 5. Attendees can experience TikTok in real life at Soldier Field and create their own unique TikTok videos that show their love for their favorite teams and players in an NFL-themed experience.

"Partnering with TikTok is a natural extension of our media strategy," said Blake Stuchin, Vice President, Digital Media Business Development for the NFL. "The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL's 100th season – with fun, new content that will entertain fans and invites them to celebrate and experience their NFL fandom in a way that's authentic to the unique experience of TikTok."

Sports is a popular and beloved category on TikTok. Sports fans crave authentic moments, and people find that in TikTok's unique and creative short videos that capture the humor, passion, and surprise of the sports world. From the fans and the food to the mascots and players, this partnership will bring the excitement of an NFL game day to TikTok's diverse content ecosystem while involving the TikTok community in the broader NFL experience.

"We're thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience," said Mayan Scharf, Global Partnerships, TikTok. "TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community."

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About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire and enrich people's lives by offering a home for creative expression and an experience that is genuine, joyful, and positive. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo. www.tiktok.com.​

Media Contacts:
Laura Perez, TikTok
pr@tiktok.com

Brenna Webb, NFL
brenna.webb@nfl.com

adidas Unites Women Who Are Breaking Barriers in Sports

Image via adidas

August 19, 2019 | Portalndo, Oregon

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport.

Stadium sports reporters and studio hosts Kristen Balboni and Amina Smith lead the in-depth dialogue with a roster of decorated athletes including three-time WNBA MVP Lisa Leslie, WNBA All-Star Chiney Ogwumike, Olympic Hockey gold medalist Kendall Coyne Schofield, Olympic Volleyballbronze medalist Rachael Adams, UFC fighter Paige VanZant and NFL agent Nicole Lynn.

“Women in sports are continuing to do amazing things on and off the court, octagon and field. They’re speaking up, setting examples for young girls and playing with passion. I’m so excited that we’re able to recognize those incredible female athletes that need to share their stories with the world,” said Balboni.

Currently, only 4 percent of U.S. sports media coverage is dedicated to women, despite 84 percent of sports fans expressing an interest in women’s sports . The two-part special is another example of adidas’ commitment to leveling the playing field for women and girls in sport through the brand’s She Breaks Barriers initiative, which focuses on providing better access, removing gender stereotypes and creating visibility for female athletes at all levels and ages.

“In order to be her, you need to see her and right now the stark gap between men’s and women’s sports media coverage has created a lack of visible role models for women and young girls,” said Kelly Olmstead, adidas Vice President of Brand Activation. “Gathering these amazing athletes to share their stories will help inspire the next generation of athletes, whether it’s getting them started or keeping them going.”

The roundtable discussions aim to encourage women to pursue their sports passions by sharing stories they can relate to through world-class athletes. “We’re focused on creating an inclusive future for female athletes and this programming, in partnership with Stadium, highlights our commitment to create that change,” said Olmstead.

Stadium, the 24/7 multi-platform sports network, is committed to increasing its coverage of women’s sports beyond its 1,500 NCAA women’s events annually. The special will air on its digital and social networks; Stadium over-the-air channels, WatchStadium.com and TV streaming services. Since launching in late 2017, Stadium has grown to over 60 million monthly views across all screens with a slate of live games and original programming.

The first discussion will air on Monday, August 26 at 8:00 p.m. EST, followed by the second episode debuting Tuesday, September 3 at 8:00 p.m. EST on Stadium digital sports network.

Tune into the livestream at http://watchstadium.com/ and join the movement to help increase visibility and coverage for women’s sports by utilizing a template petition on the adidas She Breaks Barriers website to connect with your local sports and news networks.

Join the conversation on Instagram via @adidas and @adidasWomen.

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She Breaks Barriers Initiative
Since launching in December 2018, the She Breaks Barriers initiative has supported professional athletes, identified barriers and co-created solutions in partnership with communities and grassroots programs. In March, adidas launched @3StripeLive, the first-ever globally live-streamed series of girl’s grassroots sports on Twitter. The broadcasts have received more than 6M video views to date, and three more episodes are scheduled for this year. adidas also partnered with the Global Sport Institute (GSI) at Arizona State University to identify existing barriers to sport for women, examine how to overcome the barriers and explore what these mean for women in sport.

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About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.

About Stadium
Stadium is the original multi-platform sports network featuring exclusive live and on-demand games and events, extensive highlights, classic games, original programming, and daily live studio programming. Stadium includes a 24/7 linear feed distributed across both digital and broadcast platforms, as well as a comprehensive array of on-demand (VOD) digital content including additional live games and events. Stadium is owned by a collection of industry leaders including Sinclair Broadcast Group, BAMTech, the NHL, the PGA TOUR, and Meredith Corp. To learn more, visit: http://watchstadium.com/

NFL Alumni Central Florida Chapter adds Asia McMillan as a chapter officer.

Image via Asia McMillan/NFL Alumni Central Florida Chapter

ORLANDO, FL. – The Central Florida Chapter of the NFL Alumni Association has added entrepreneur and marketing strategist Asia McMillan to their Board of Directors as Media Director.

“We are very excited to have Asia join our organization,” said Seneca McMillan (no relation), President of the Central Florida chapter. “Her resume, ideas, and her work are amazing, and she can bring a lot to the chapter from an overall media perspective."

Asia currently serves as the Multimedia Coordinator for the Amateur Athletic Union (AAU) where, in her first month in the position, she executed a social media campaign that generated an increase of over 40 thousand percent engagement. Asia is also the founder of Sports Marketing Perspective a platform that provides content from the perspective of sports marketing students and young sports marketing professionals. The Florida native is a graduate of Full Sail University where she earned her Bachelor of Science in Sports Marketing and Media.

“I’m excited to join the NFL Alumni Association. I’m thankful and blessed to have the opportunity and look forward to learning from some of the best in the business, while also networking with other industry leaders and organizations to help build up the Central Florida chapter", said Asia McMillan.

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About the NFL Alumni Association

Founded in 1967 by a small group of successful retired NFL players, the National Football League Alumni is the oldest, most well-known and well-respected retired player organization in professional sports. Membership includes thousands of retired players, coaches, front office executives, spouses, cheerleaders, and avid fans. A primary mission of NFL Alumni is “Caring for Our Own” as we inform, assist, and serve players in their post-NFL lives.  Alumni are offered a diverse package of medical, business, and legal services to help keep them and their families healthy, productive, and connected to the league and their former teammates.

NFL Alumni also has a traditional mission of “Caring for Kids” across the country. Player alumni give back in their local communities by raising funds for youth-related charities through their 35 regional chapters. It is a tradition that has existed for more than 50 years.  Alumni support typically raises more than 1.5 million dollars for worthwhile causes.

For more information visit, nflalumni.org | @nflalumni | @nflalumnicfl

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About Sports Marketing Perspective

Sports Marketing Perspective (SMP) is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.

For more information visit, sportsmarketingperspective.com | @smperspective

SMP And Inside The 5 Host Second Live Podcast

via Sports Marketing Perspective

Thanks to West Oaks Academy, this Saturday 3/3/18, Sports Marketing Perspective alongside Inside The 5 will be hosting the second Live Podcast on location at the West Oaks Academy gymnasium.

Come through and hangout with us as we talk sports, culture, business and much more!

You can catch the live podcast or watch on demand on the Sports Marketing Perspective Facebook page (link below).

Live Gameday Podcast: www.facebook.com/sportsmarketingperspective/

Special thanks to: @InsideThe5 | @WestOaksAcademy | West Oaks Academy