Brand Manager

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FULL TIME

Overview

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The WNBA is looking for a Brand Manager to help implement the league’s new brand strategy and build its next generation of fans. Reporting to the Head of Marketing, this person role will work closely with the agency, creative and content teams to oversee the implementation of the league’s new brand identity and content strategy across platforms and channels. This role will involve projects big and small – from integrated marketing, social innovation, marketing events, internal culture building, brand partnerships, and ideas not yet developed. We want someone tapped into pop culture, with great creative instincts, strong interpersonal and communication skills, and an ability tackle multiple projects and roles at once.

Major Responsibility:

  • Coordinate asset production and delivery for creative, content and event deliverables. Consolidate and share all feedback, manage timelines and budgets, and track results.

  • Serve as point person for internal and external teams relating to ongoing marketing and product development activities. Provide updates and share information with internal and external partners as needed around ongoing projects.

  • Build strong, collaborative relationships with internal groups (Creative, Digital/Social, Production, PR) and teams to ensure clear communication and effective workflow

  • Help track, code and oversee marketing budget expenses

  • Be well-versed in social media, content production and distribution, understanding the latest trends and knowing what content is best suited for different platforms

  • Interest in seeking out and sharing new, experimental projects and ideas to further the brand objectives

Required Skills/Knowledge:

  • A minimum of 5 years’ experience in brand or project management, ideally at an agency

  • Knowledge of pop culture and basketball

  • Knowledge of WNBA is not required but the ability to get up-to-speed extremely quickly is

  • A strong, modern creative eye to identify and bring new ideas to the table

  • Experience in social media platforms, with fluency in current media trends

  • Excellent writing, editing, time-management and organizational skills

  • Ability to work across multi-functional groups and to manage multiple projects

  • Proficiency with Microsoft Office products

  • Curiosity, quirkiness, confidence, and a sense of humor. It’s sports!

Education:

  • Bachelor’s degree or equivalent experience