Marketing Director, Tennis

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FULL TIME

Overview

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The IMG Media & Events Tennis and Consumer Marketing teams are seeking a Senior Director, Brand & Consumer Marketing to lead the development and execution of global marketing initiatives that will establish the tennis properties as the leading branded experiences platforms in the industry. We are seeking an insights-driven, analytical, creative and passionate leader to drive the growth of key business priorities including brand awareness, consumer acquisition & retention and consumer revenue.

The IMG Media and Events –  Tennis division is responsible for event ideation, production and promotion of a growing portfolio of owned and operated tennis properties including Rio Open, Champions Tennis at Royal Albert Hall, Mubadala Silicon Valley Classic, BNP Paribas Open (Indian Wells), Miami Open and more. Our full range of services and capabilities also includes strategy and product development, talent procurement, marketing, ticket management and creative services for the portfolio.

IMG Media and Events, a business unit of Endeavor, includes 700+ live experiences across Arts & Entertainment, Culinary, Action Sports, eSports and Music. We are responsible for producing some of the world’s most iconic cultural moments and act as a partner to key global festivals, helping many expand from regional events to household names around the world.

Responsibilities

  • Lead the development of long-term brand architectures/positionings for each property in the Tennis portfolio that will be the foundation of well-defined brand and product propositions

  • Lead the identification of business and consumers insights to establish key learnings that will inform the development of on-going marketing strategies and future innovation opportunities.

  • Lead the development of strategic, integrated marketing campaigns across key marketing channels – paid media, earned media, content, social, lifecycle, partnerships and experiential

  • Provide direction to teams across the broader organization including digital & growth marketing, analytics, creative, and PR/communications to ensure strategic alignment of all marketing plans for the Tennis portfolio

  • Own the planning, forecasting and tracking of consumer-based revenue streams (ticketing, merchandising, etc.).

  • Manage the marketing investment for the Tennis portfolio to deliver plans that are ROI positive and support the organization’s revenue and profit goals.

  • Lead the development of the brand and consumer marketing team that will help shape the future of the Tennis portfolio

Qualifications

  • 12+ years of world class, results focused, brand and consumer marketing experience with a track record of delivering strong performance against brand and business objectives

  • BA/BS from top undergraduate university with degree in Marketing, Communications, or related field; MBA or commensurate preferred (not required)

  • A marketing visionary with deep experience in leveraging both traditional and innovative marketing tactics

  • Strong analytical and strategy development skills supported by solid ability to execute high quality marketing campaigns for global brands or properties

  • Solid understanding of key digital marketing channels (acquisition and retention)

  • Exceptional communication skills (oral and written)

  • Superior leadership skills; demonstrated ability to influence and engage direct and indirect reports, peers and senior management

  • A passion for tennis or sports preferred

  • 6+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.

  • Energetic, Flexible, Collaborative

IMG is an equal opportunity employer committed to a diverse and inclusive work environment.