Digital Marketing & Social Media Manager
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About the position: The Digital Marketing & Social Media Manager will oversee all digital/social media communications and resources to market Sonoma Raceway and its major events to drive ticket sales, fan engagement, and sponsor value.
Responsibilities:
Responsible for updates and maintenance to raceway website and all social platforms, including content creation, graphics, photo, video and other updates to enhance user experience and fan engagement.
Plan, organize and execute all digital content as a coordinated effort across multiple platforms including website, social channels, email marketing and online
Create a unique “voice” for the raceway across all social media channels, while utilizing content that best fits each platform.
Work with Ticketing Department to strategize targeted database communications and update website ticketing pages and information.
Assist in overall paid digital advertising strategy in conjunction with digital agency and internal social channels.
Utilize established and emerging marketing platforms such as e-mail campaigns, mobile marketing and various social networking outlets to achieve quick, direct and far-reaching exposure for Sonoma Raceway, as well as its events and sponsors.
Lead the creation and implementation of data collection campaigns through internal and emerging technology platforms.
Assist in the planning, promotion & successful execution of Sonoma Raceway events.
Work closely with race teams, drivers and racing series to ensure all aspects of the digital fan experience are completed according to raceway standards.
Manage at-event elements including screen program, track announcers and screen production content and personnel
The ideal candidate:
Bachelor’s degree.
Previous communications experience managing a brand or in an event environment.
Experience and/or a passion for the sports and/or event industry.
Positive attitude and ability to remain flexible in an ever-changing, collaborative environment.
Self-motivator who is confident, energetic and creative.
Solid written and verbal communication skills.
Ability to succeed in fast-paced environment; should be able to handle multiple tasks simultaneously and prioritize appropriately.
Highly organized, detail-oriented and able to meet deadlines.
MS Office competency required; experience with Photoshop, Premiere Pro and CMS platforms helpful.
Able to work occasional overtime and weekends for events.
Able to carry up to 20 lbs.
Technical Skills
Hardware: GoPro Cameras; Digital Photo/Video Cameras;
Software: Windows, Mac, Adobe CS6 (Photoshop, Premier Pro, Lightroom), HootSuite, SproutSocial, Microsoft Office, iLife, 1Touch, tmMessenger, Google Analytics
Additional: Knowledge of HTML & website infrastructure.
What you can expect from us:
Open communication from all members of the Marketing department.
Fun, collaborative environment
Passionate and professional colleagues
Ability to work behind the scenes and gain hands-on experience at major motorsports events
High standards of excellence
Opportunity to maximize your abilities and learn new skills
Fair compensation
Occasional travel opportunities
Benefits:
Annual salary
Medical, dental and other insurance benefits
401(k) plan
Vacation and paid holidays