Vice President, Franchise Marketing - NFL - California

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FULL TIME

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The passion of our fans and the fun of working on football meets a marketing leader who appreciates sports, leading teams, and building great marketing plans. The NFL Media Marketing Group is seeking a Product Marketing leader to own global strategy and execution for our key business drivers: Thursday Night Football and NFL Network shows. The NFL Network portfolio includes: GameDay Morning, Good Morning Football, Total Access and more.

The successful candidate will develop and lead a small, effective highly collaborative cross-functional team responsible for delivering business results including maximizing ratings, driving efficiencies in spend and creating large-scale, multi-channel marketing campaigns. This leader will partner with Content, Business Development, Creative, Marketing Operations and other teams to craft compelling strategies and demonstrate results.

In addition to reaching NFL Media performance objectives, the executive will be responsible for working on other League Marketing seasonal calendar initiatives (e.g. Combine, Draft, Training Camp, Kickoff, Thursday Night Football, Playoffs, Pro Bowl), leveraging Affiliate broadcast partners and other digital media partners.

JOB RESPONSIBILITIES:

  • Develop marketing campaigns, as part of broader league efforts, to deliver business objectives, ROI efficiencies, and ratings.

  • Play a key role in the partnerships for Thursday Night Football including broadcasters and streaming partners.

  • Represent the Marketing team to business development and media/property teams to understand commercial goals and continuously ensuring the entire Media Marketing team alignment to KPIs, challenges and opportunities.

  • Accountable for achieving annual revenue, ratings and engagement targets across the NFL Network portfolio.

  • Demonstrate clear successes via measurable research and results for NFL Media.

  • Run a cross-functional and collaborative process with Research, Media Marketing Operations, Social Promotion, Agency Partners and Creative

  • Lead a cross-functional business review of current and upcoming campaigns and quarterly calendar with the Marketing team and actively collaborate to identify means to optimize budgets or enhance programs.

  • Lead and develop a highly collaborative team.

Qualifications

  • 12-15+ years Marketing leadership experience in linear and/or digital Television, with a strong background in world class consumer brand marketing, performance marketing, problem solving, and creative thinking.

  • Track record of developing talent and building strong team culture across all levels of organizations.

  • Deep understanding of and experience in Content, Product and Digital Marketing across both Brand and Performance Marketing.

  • Data-driven professional who makes decisions and influences others based on empirical evidence and can persuade others to do the same.

  • Demonstrated ability to deliver aggressive KPIs in defined timeframes.

  • Strong quantitative and organizational skills and understanding of performance marketing, lead generation, conversion and online customer acquisition.

  • Mature, capable communicator who can make arguments clearly and succinctly, both verbally and in writing.

  • A sports fan in general, and more specifically an NFL fan.

  • BA/BS from top undergraduate university, MBA or commensurate preferred.

Work Locations

: CA Culver City - NFL Office 10950 Washington Boulevard Suite 100 Culver City 90232

Assignment Category: Full-Time Regular

Education Level: Bachelor's Degree