Manager, Athlete Marketing - Red Bull • New York, NY

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FULL TIME

Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull’s presence by leveraging branded and product placement athletes as tools to expand the consumer base and create clear brand points of differentiation. In addition, the Athlete Marketing Manager will need to have the strategic oversight and executional abilities to move beyond the region and leverage managed athletes on a national/global scale.

Responsibilities

ATHLETE MARKETING

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- Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds

- Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

- Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

- Create a marketing, communication, and performance plan for each managed athlete

- Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network

- Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

- Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

- Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

- Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds

- Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House

- Proactively leverage and use international athletes traveling and competing in the region

- Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes

- Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message

ATHLETE PERFORMANCE MANAGEMENT

- Facilitate goal setting, planning, and performance management for each managed athlete

- Track, evaluate and manage performance and marketing goals with each athlete (twice a year)

- Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

- Integrate appropriate and innovative performance solutions to an athlete’s program

- Ensure each managed athlete is knowledgeable about product usage and the brand

- Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

- Recognize/evaluate athlete performance problems and propose solutions or termination plans

DAY TO DAY ADMINISTRATION

- Collaborate and work in team environment with other sports and marketing team members

- Own and manage assigned athlete projects and associated budgets

- Support region’s Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

Experience

  • Min. 3-5 years sports marketing experience

  • In depth knowledge of sports management and sports industry

  • Exceptional communication skills – including training and presentation abilities

  • Proven track record of planning, organizational, and project management competencies

  • Strategically and creatively minded

  • Openness to new scenes, ideas, processes, innovation, and possibilities

  • Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers

  • University – Bachelor’s Degree

  • Fluent in English, additional language skills an advantage

  • Travel up to: 25%