Marketing Specialist, Paid Social CALIFORNIA - SAN MATEO
/FULL TIME
Company Overview
Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.
About the Team
Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.
Primary Purpose
Fanatics, Inc. is seeking a motivated and dynamic Social Marketing Specialist to join our digital marketing team. The Social Marketing Specialist will assist in launching and monitoring various paid social campaigns to generate traffic and sales for our websites. The candidate will also assist in creating reports as well as working closely with the analytics team to help gain new insights based on marketing data. The ideal candidate would be familiar with various internet marketing concepts (having past experience with social, search or display retargeting marketing platforms would be a plus).They should be highly analytical and goal oriented. The candidate should also like working in a fast paced environment and enjoy keeping up with pro and collegiate sports.
Key Responsibilities
Assist with monitoring and maximizing performance paid social media campaigns.
Assist social marketing team launches and manage Fanatics brand and partner brands through performance social activation
Assist with building paid social media campaigns (platforms include Facebook, Twitter, Instagram, Pinterest and other major social media sites)
Work closely with analytics team use marketing data to gain new performance insights
Assist in launching A/B tests and identify social performance trends & opportunities based on data
Design and run daily, weekly and monthly reports to help track key performance metrics
Assist with advertising efforts around major sporting events and holidays
Education and Experience Requirements
· 2-4 years of work experience (Experience in a digital marketing a plus)
· Must have experience optimizing Social paid campaigns at scale
· Knowledge of major social networks (Facebook, Instagram and Twitter). General knowledge of search engines (Google, Bing, Yahoo) a plus.
· Experience managing Facebook feeds
· Strong analytical skills: effectively gather, analyze, summarize and present data
· An organized individual with great attention to detail and focus on quality of results
· Knowledge in Social marketing strategies
· Must be willing to dedicate time outside of normal business hours to launch and manage advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)
· Ability to change focus easily and multitask
· A self-motivated individual and good team player
· Strong written and verbal communication skills
· SQL knowledge a plus
· Proficiency in Microsoft Office (primarily Excel, Word and PowerPoint)
· Bachelor’s degree preferred (Marketing, Operations, Economics, or Mathematics a plus)
· The Company will consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance.
Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.
NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.