Manager of Brand and Content Marketing with USA Cycling in Colorado Springs · CO

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FULL TIME

Overview

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The Manager of Brand & Content Marketing will be responsible for the following:

  •  Develop a digital and social content strategy aligned with the overall USA Cycling brand strategy.

  • Create, develop, and apply innovative marketing, content, and brand strategies to strengthen and amplify the USA Cycling brand and to build audiences, members, and revenue. 

  • Maintain a cohesive global brand identity for the overall USA Cycling brand at all consumer touch-points.

  • Work with internal teams to develop and implement engagement and content requirements to maximize cohesiveness in all communications.

  • Partner with National Events Team to develop effective concepts designed to increase awareness, participation, and attendance as well as implement campaigns around National Championships.

  • Partner with Elite Athletics Team to showcase elite athletics, rider development programs, international racing efforts, and Olympic programs. Create and promote engaging athlete-focused stories.

  • Create event coverage plans for domestic and international competitions using internal and external resources.

  • Ensure all creative deliverables are consistent and present a seamless image to the consumer.

  • Develop sales funnels to maximize effectiveness of consumer engagement.

  • Manage PR and press relations. 

  • Lead development and maintenance of social media profiles and quality content on Instagram, Twitter, Facebook, TikTok, and LinkedIn. 

  • Identify and build creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.

  • Leverage digital analytics and consumer insights to drive marketing relevance.

  • Work closely with Insights team to identify new customer segmentation.

  • Use CRM tools to build and align brand with current and potential consumer base.

  • Translate data into key goals and revenue targets.

  • Perform these above and additional duties as assigned.

Qualifications:

  • Strong experience in developing annual content strategy and calendar and integrating into multifaceted marketing campaigns that have led to demonstrable business growth

  • Highly detail-oriented with superb organizational and time management skills

  • Enthusiasm regarding collaboration with other departments within the company

  • Able to prioritize and delegate effectively

  • Strategic problem-solver

  • Experience leading multi-discipline creative teams in a fast-paced, collaborative environment

  • Experience leveraging data analytics to influence marketing strategy

  •  Advanced written, verbal and media communication and editing skills

  •  Exceptional writing, grammatical, and copy-editing skills

  •  Ability to write original content

  •  Aptitude for creative design/production

  • Excellent verbal presentation and interpersonal skills, along with the ability to work collaboratively across multiple staff levels

  • Capacity to maintain multiple concurrent projects in a fast, fluid environment

  • Ability to maintain positive and professional attitude especially in high-stress situations

  • Power to build positive, professional relationships with internal and external customers and constituents

  • Experience in project management

  • Ability to travel (Weekend work required)

  • Capability to manage external communications contractors (photographers, writers, etc.)

  • Industry knowledge of cycling is preferred

    Education: 

  • Bachelor’s degree in marketing, English, communications or related field required


 Experience: 

  • A minimum of 5+ years of relevant marketing and communications experience in a complex consumer facing organization

Software Utilized:

  • Microsoft Office (Word, Excel, PowerPoint)


  Travel and Schedule: 

  • 20 - 40%

  • Occasional weekend work may be required.


 Compensation and Benefits:

  • This is a full-time position located in Colorado Springs, CO. 

  • Compensation commensurate with experience and qualifications.

  • Comprehensive benefits package (Medical/Dental/Vision/403b/Health Savings Account) available the first day of the month after your hire date. We encourage our staff to share our love of cycling in one of the top cities to live in the United States! When you aren’t able to ride in the sunshine 300 days per year, we have an indoor fitness center to ensure you maintain good health. We invite you to join our creative work environment and inclusive culture.

USA Cycling is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.